About Viva la Bicicleta

Viva la Bicicleta is founded on the crazy idea that the world's problems can be solved by riding a bicycle.

We create apparel and merchandise designed by cyclists, for cyclists. Functional fashion with a retro feel; made with love and sustainable production methods.

We encourage everyone to feel the freedom of riding a bicycle with our collections of cycle-lovin' gear. Our philosophy is simple: Get everyone out on a bike and riding, and the world will be a better place.

Long live the bicycle!