Viva wants to improve the relationship between motorists and cyclists by increasing the conversation and creating an awareness of and for all who share our street-ways. We feel everyone should share the road with respect, follow all safety laws, and use common sense while riding to coexist on our roads.

When you ride your bike, you use your car less. This not only saves the environment from exhaust fumes and using less fossil fuels, but you save money as well. 

Viva La Bicicleta donates 10% of the proceeds from every purchase to the Tragedy Assistance Program of Please BE KIND To Cyclists (a 501(c)3 non-profit organization).

Viva La Bicicleta - it’s more than a cause, it’s a philosophy.